Hey, I’m Jo Cherryl
If you’ve ever felt like insurance talk sounds like a different language, I totally get it. Policies, markets, coverage limits—it’s enough to make your eyes glaze over.
But today, I want to break down something that affects every homeowner with a policy, whether they realize it or not:
The difference between a soft market and a hard market in insurance.
WHAT IS A SOFT MARKET?
Picture this: You’re shopping for car insurance, and everyone’s throwing deals at you. Rates are low, coverage options are generous, and companies are practically fighting to win your business. That’s a soft market.
In a soft market:
- Insurance is cheaper
- It’s easier to get approved for a policy
- Insurers are competing for your business
- You might see higher coverage limits or more flexible terms
Basically, it’s when insurance companies are feeling confident, and they’re more willing to say “yes.”
Now, WHAT IS A HARD MARKET?
On the flip side, imagine trying to buy home insurance after a year full of wildfires, hurricanes, or major storms. Now everyone’s tightening up. Rates go up. Approvals get stricter. That’s a hard market.
In a hard market:
- Insurance gets more expensive
- Companies pull back on coverage
- They may deny claims more aggressively
- Fewer new policies are written
- Some insurers even leave certain areas altogether
It’s basically the industry going, “Whoa—we’ve paid out too many claims. Time to protect our bottom line.”
So Why Does This Matter to You?
Because if you’re filing a claim in a hard market, you might:
- Get underpaid or denied
- Face longer delays
- Be told “this isn’t covered” for things that were covered a year ago
In a soft market, insurance companies are a bit more cooperative. But in a hard market? You’ve got to push harder to get what your policy says you’re owed.
That’s Where My Team at Atlas Comes In
We keep it real.
If your claim got denied, delayed, or shorted—we’ll review it, explain it, and fight for what’s fair.
You don’t have to speak “insurance.” That’s our job.
If you’re dealing with storm damage, or even just unsure if your claim was handled right, text “New Roof” to Jo Cherryl at 702-988-2107. Let’s make sure the market shift doesn’t shift the cost onto you.
